I've been in the business for 15 years. I just don't think I can do it anymore.

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@SA1 lots of reasons. But mostly because I just don't give a shit anymore and it shows up in my writing.

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Agreed. Clients have gone off the deep end.

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I feel you

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I feel you.

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I totally understand

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Hard to offer any constructive advice without knowing the reason why. Some are solvable and others are not

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Do you have another creative outlet for your writing? Like a novel, screenplay or anything like that? Make time for it, and put some work in on it even if you’re exhausted. It helps. And I know exactly how you feel, because I’ve felt the same way, but come out the other end - because I focused on writing things I could actually give a shit about. And then, my ad work got so much easier. Maybe i just learned how to fake it better, i don’t know, but feeling progress and confidence in my writing through personal projects made my assignments seem much more doable.

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I can’t speak for the OP, but we just did our 4th round of testing on a set of scripts that’s been done and “approved” since March. The output isn’t worth the effort anymore. More money and opportunity in tech right now 👌

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I’ve been in it 2 and I don’t think I can

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Why

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Dear work,
Thanks for making me do my job.

Sincerely,
An attention seeking adult.

Post Photo
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