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I guess all you can do is stay persistent and keep plugging away. I think a cover letter is a good idea if you use it well, and include things that don't fit into the dry resume format. It's true that some companies won't read them, but I think it's more like they'll skim the resume first and if something intrigues them they'll read the cover letter. So if you show some personality in the cover letter, you can do yourself a favor.