I’ve seen a dozen CDs try to engineer a turnaround at an agency, all of them failed and got fired. Has anyone been through a successful turnaround with a new CD? Were there any observable changes?

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I’ve never been witness to it. But Brent Choi has done it multiple times. Pete and Carlos have done it at Cossette in Toronto.

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Fitzco. Complete turnaround

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Yeah, our CCO fired our CD and two ACD’s, then replaced all of them with stronger talent.

Our team is far more competitive now

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Hi,

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