Just curious! What is the salary range for CCO?

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For a few it's whatever the unemployment benefits are in their state.

likefunny

C-suites make the bulk of the their yearly earnings on the backend through profit sharing, bonuses and stock options. Often doubling, tripling or even quadrupling what their salaries are. That’s why it’s nothing but PR when anyone in the C-suite “generously” forfeits any part of their salary during bad economic times. If they really wanted to make a difference they’d forfeit their backend.

likesmart

Depends on size of agency and city. Four As produce a guide that may help. Guessing: Could be anywhere from 200k for a small shop in mid size city to a million in NYC.

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Patrick Coffee just reported on business insider a WPP CCO made $880k

likefunny

I can't imagine anyone from WPP adding enough value to justify that. Jeez. P.S. Patrick Coffee isn't retired yet?

A lot more than I’ve ever made.

like

it depends on the agency size and discipline. smaller indie shops will pay less or at 400. sometimes high 3’s. holding companies that are global could go to a million with bonuses and profit sharing. i know of some that make around 5

likehelpful

i’ll say that i’m at a smaller indie agency. so i make the same or less probably than global ecds.

What location?

New York

500+

Does this happen to be related to the news of the new Ogilvy CCOs?

nope just plain old curiousity

Medium sized indie. Not NYC. 350K

(I hope)

It’s much less than you think. Like an ECD ten years ago.

Considering most CMOs are on over $2MM a year, they're underpaid.

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