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The Twitter/X exodus has been ongoing for a few years now, hasn't it? I feel like I remember seeing a lot of similar stories, but maybe I'm wrong there.

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Agreed with Communications Specialist 1. Advertisers have pulled out over the past year/year and a half but still have a presence through their official brand account. I think the Guardian is the first to completely leave the platform all together.

We left X a while ago. I think with the way it’s managed right now, there’s too much risk for any legitimate brand or company to stag on there

Our company left X the second Elon took over

It seems more of a political decision to leave than any other risk to reputation.

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