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Levels are completely custom to a company. They may have changed the title to attract better fitting candidates. The whole org mah be changing job titles.
A Sr Strategist vs a Mgr is the diff of one level MAYBE, and honestly both are more junior/midlevel, not senior roles when looking at full org hierachy in most agencies.
👆This. We change job titles all the time if we’re not getting the right kind of applications.
Wrong on so many levels.