KPMG just laid off a bunch of people. But I see they’re also the title sponsor this weekend of a women’s golf tournament. Does this make sense?

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likehelpfulfunny
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People are not paid out of the marketing budget.

Marketing has likely had their spend slashed as well, and this is what they've opted to channel funds towards.

likehelpful

Sponsorships like that are prepaid a year in advance. That money was already spent

likehelpful

This. And also they're likely locked in a multi year commitment for this tournament, similar to their sponsorship of Phil Mickelson.

likehelpful

How are you a director lol

likefunny

@VP1 the spend on this is coming from the national level at KPMG.

What is also being over looked here is this is the women’s tour and its really not that expensive to sponsor this and also is helping prop up these women’s careers, which is also pretty popular for Company’s to be attached to right now.

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This would have likely been in the works for a long time as well, and not some decision made 2 months ago.

likesmarthelpful

Yes...

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Just left another comment in this thread, but I will also say it cost more for KPMG to be on phils hat than to sponsor this tournament which created the opportunity for a tournament stop for the entire LPGA.

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