Looking to connect with someone who’s helped shape or implement an account planning framework within a marketing/communications agency. I’m evaluating ways to strengthen planning and visibility across key accounts and would really appreciate hearing how others have tackled this. Happy to chat offline if anyone’s open to sharing!

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Look at resources like Swethead by Mark Pollard. He posts a lot on frameworks and such on IG and LI. Julian Cole is another good resource.

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Is there no strategy team?

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