Moving from Brand/Comms Strategy Director on the ad agency to Strategy Director on the media agency. Have any of you made the transition? How was it? Is it really challenging?

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I have not personally made the transition but know of people who have and worked with people on large accounts that have.

Their biggest struggle is really knowing the media execution part. You might not think you need to bc you are strategy but there are activation/execution tactical nuances that you should get more familiar with. Especially with all the different social media platforms, how the campaigns actually get executed, limitations, differences etc at times really impact the overall media strategy.

Then there’s programmatic media, which includes video, display, and CTV. All of which have their execution nuances that can really impact the media strategy.

You don’t need to take courses or get certifications but there are some that might be helpful like the Meta Blueprint planning courses which are free, only the certification is what you have to pay for.

At any media agency even if you are not on the execution side there is an expectation and even need to have a good understanding of the tactics and execution.

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Thank you! I’m going to jump on that course.

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