My leaders (SVP, ECD,) say I'm doing a great job (been in my first in-house role for 10 months). The brand team is always frustrated with my team and complaining that things "aren't were like they were with the old team. We support 3x the load as the old team(previous team everyone was there 7+ years no one had agency experience and we have less people). ELT says concept work is way better. Brand complains about sell sheet level stuff Idk, I kinda want to quit and am tired of hearing 2 stories.

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In-house problems for sure. Sorry to hear 👎🏼. If it makes you feel better, our brand teams are all horrifically inexperienced transfers from other parts of the business and none of them have any advertising or marketing experience. Someone with 7 years of working in our trade department was just moved into the role of the lead Marketing Manager for one of our biggest brands 💀. They’re making all the creative calls and decisions for not only us, but all of our agency partners as well. They tried to explain to us how to make a case study video for a Cannes submission because they watched a few on YouTube. Every day is a slog. Every day is amateur hour. My salary is the only thing keeping me from going back to agency side.

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If you work for a manufacturing based company, it's also very common for the brand team to basically be a sales team, in that they often come from a sales background, which could explain some of the "duality" you are experiencing. Have you brought this topic up with your own leadership that says you are doing a great job? If nothing else they may be able to give you some helpful context such as "dont worry about their feedback, they are never satisfied and know what they know". If nothing else your leadership should tell brand to knock it off with the comparisons to the previous team, thats b.s. no one on the new team should have to hear.

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Worked at Meta and had this same issue. Thankfully it got resolved when Zuckerverga laid us all off!

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