New to agency side as a jr producer and am looking for input/advice on what I should do with my career...

Working in ads as I'm not a trustie and need to pay rent, but I really want to direct features (and ads to pay rent.) Curious if I can parlay agency producer experience for directing commercials? Assuming I build a good reel making shorts and spec ads, could this work?

I also am wondering if it's worth trying to pivot to a creative role? Seems more interesting than producing long-term.

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The future is probably not in tv commercials given the state of media consumption.

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Disagree. Obviously “broadcast” commercials aren’t what they used to be, but :30 content still thrives.

There are a few agency producers I’ve heard of who’ve made the switch. I would spend the next 5 years of your career becoming a great producer. Sharpen your taste, get to know EP’s throughout the industry, and stay close to your creatives. The sooner you can show that your taste/vision is as good, if not better than others on the team, opportunities to take control will arise.

I would also say that as an agency producer, there are aspects of directing that I’m thrilled I don’t have to worry about. Spend some time sharpening your craft, get into the higher levels of the industry, and then you should be able to make shifts as you see opportunities arise.

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Many of us got in to advertising as a way to make a living while we hoped to build a life as artists in whatever our media specialty. I got an agency producer job at 35 - and so happy I explored being an artist, working in shoots, going to shows and living on next to nothing during my 20s early 30s. What I can say is the ad world for a producer can be more sustaining long term - I am in my late 50s and actually working in my favorite place, And I’m finally over the regret of walking away from some of my artistic ideals. There is a stigma around industries and really tough to jump from one to the other even if you believe and have transferable skills. It is possible but takes, perseverance, innovation - and honestly risk and/or making a lot less money to do so which is harder to accept as you get older and need to preserve your lifestyle.
No one persons story is the same - so many factors will influence how things go for you. But if you work for a director or production company now and cut your teeth there, for less pay you will learn the ropes of that world and make lasting contacts. If you want to then go the agency route for the $$ with that experience you’ll be much more set up for success. It seems like you are a super talented and thoughtful person-hired at a great agency - you have great options just follow your intuition.

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My advice would be to find a director you admire and try to work for them and learn from them.

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Learn TikTok.

please don't make me 😖

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likefunnysmartuplifting

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