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Level 9 average salary?
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Working for bosses with smaller noses
Sorry to hear that, budget cuts are brutal to deal with. I think pivoting more heavily toward social media makes a lot of sense. I'd also prioritize funneling prospects toward owned channels (i.e. email, SMS) to lower the remarketing costs.
Social and Organic efforts are really good these days depending on what you're shilling. UGC marketing options can be pretty good too, and cost way less than traditional avenues, plus if it's authentic, you hit multiple birds (awareness, reviews, authenticity, audience trust).
Streaming platforms for awareness are pretty wasteful IMO. Unless you have the money to waste, I'd stay away.
Big spendy budgets are gone, with all the new tools available and niche platforms, it's really about honing in on what you want to achieve, who you want to target, and where.
What's your market/product type?
creating genuinely valuable blogs, thought leadership, and guides can be done in-house. I don't know how valuable social media is without good content to back it up.
I feel this. Still waiting for 2024 budget approvals …