Our in-house creative team got our hands slapped for not inviting more members of the marketing team to a creative presentation. The creative needed quick approval to be executed properly within a tight timeline and the members of the marketing team who were not invited did not have a specific role/task on the creative project. Why does it seem like the creative team always has to do a full on talent show every presentation but no other arm of the marketing team does? Thoughts?

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I spent a few years client side and ran into this a lot. My solution was creating a "RACI" chart at the start of each project.

Responsible - whoever is making the work; in this case you and your partner or team

Approver - the one person (or as few people as possible) that give final sign-off

Consulted - those with relevant expertise that you should speak to or share work with; decide this list at the beginning so there are no last min surprises

Informed - a long list of people who get an email once the work is finished and have no say

likehelpful

This is perfection.

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Marketing departments, from the fresh grads to the overpromoted department head, are all frustrated wannabe CDs running on pure Dunning-Kruger.

Give them a little song and dance by all means, but think of it as the toll you need to pay to keep them away from the actual decision making.

likefunnysmart

Associate Creative Decoy?

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I deal with this all the time. Marketing team perpetually get in the way and think they can dictate creatives. Put your foot down and tell them that once the brief is handed over, it is in the creative team’s hands to execute. Structure your process into a brief meeting and periodically 1-2 deliverable/feedback meeting(s) between creative and marketing. And though who ever miss it, miss the boat sorry (not sorry)

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Reason #741 why I left brand side.

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Where did you end up? At an agency?

It’s not your job to figure this out. Bring it up to your CD / ECD until red in the face - but do so in a constructive way. Why is it they shouldn’t be there? - make a case with objective reason. Then, hopefully your creative leadership can help. If not, prob have to go with it, especially in this environment. It’s not your job to tell accounts or clients that they can’t be there

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