Our management always complains that our CSAT scores and our internal quality evaluation scores do not match up. I think it’s unrealistic to expect them to match up as we cannot take customer opinions as fact (let’s say the customer is having a bad day/week, he may take it out on the survey). However, the bosses expect the two to be similar to each other. What steps can our quality team take to work on having quality evaluation scores match the CSAT?

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What an insightful question. In these situations, I honestly think it's the bosses who need to adjust their expectations rather than trying to get you to figure out how to "make the scores match." Then, you're focusing all of your time on getting the data to match up instead of serving the customers meaningfully. Just my two cents.

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I really don't think this is an achievable goal. All you can do is try to improve both scores. If you're improving the overall experience for the customer, should it really matter that the two scores don't match?

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Kind of agree with the points raised. But to add that your team may have to invest in quality assurance AI tools designed to scale this process with even better outcomes. You can check out Level AI, for starters.

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