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Chief
I want to spend the rest of my life wherever I choose to, rather than chained to an overpriced designer office desk in SoHo.
Personally, I’m a big fan of the “we have an office when you need it, but work however you work best.” And I think the best agencies are taking that approach.
Rising Star
If you really read my comments to understand them and not to reply with you're own bs spiel you'd know nobody is saying that 🙄
Yes. I’d absolutely come in to meet with any team, my boss or to brainstorm.
But once you go to the office for a few years and stay late, you’ll realize how dumb much of it is. How much of it is people showing up early or staying late to make a good impression, or just perusing the internet and cosplaying their jobs during those 30 or 60 minute bits of downtime when they could be working out or reading or getting stuff done. And then waking up early, getting out late, and paying for gas or Ubers or the subway to do so. It’s all so wasteful.
And being in doesn’t make anything markedly more efficient. It doesn’t curtail weekend work or 9pm emails or quick turnarounds. And the “culture” you miss is fake fun that’s just as performative. WFH means I can handle the late emails and weekends because I get little moments of rest throughout the day, and I’m not trying to budget 90 minutes for a commute.
I do feel bad for young employees. That’s the one stage in your career where it’s beneficial. But trust me, it’s not better.
Yes I do appreciate in person brainstorms. Or just like, locking ourselves in a space to jam stuff out. But we’ve done pretty well remote too.
Yes that would be awesome. Because my work life is not my life. I don't ever need to see if you have feet or not to know whether or not your headlines or your visuals are good. Past two years have shown that office life is completely unnecessary for a lot of industries, particularly advertising.
Yeah I’m good. We can meet up a couple times a year. People’s perception of meetings and situations that require face to face is really skewed. New employees, new to the workforce yes I see the need for in person and some people work better that way but my productivity hasn’t dropped and honestly I just feel healthier and happier bc I feel freer.
Unless 100% of the coworkers you interact with go back 5 days a week, you’ll still be on Zoom.
So true. And to add to this, what if everyone goes back to the office… but has different office locations? You’ll still be on Zoom. And from experience, the worst possible way to have a zoom meeting is for half the attendees be on individual setups and the other half be in a giant conference room trying to talk on a speakerphone.
Rising Star
Us more senior folks have spent plenty of 60+ hours weeks in an office over the past twenty years.
Not to mention the occasional 36-hour day.
Rising Star
Junior hasn’t been here for the days when you’d wait around from 10pm-1am for the internal regroup to end the night before a pitch so you could find out what you had to do before 8am the next day.
Rising Star
I don’t miss working all night on pitches, sleeping on the couch for an hour or two and then taking a quick airport bath in the restroom
Your question is framed awkwardly. My 'life'? My life isn't one and the same as my work. And remote work enables me to have more of a life.
Chief
Yes. I like the freedom to have a life outside my job. I love spending money in my neighborhood. Plus I get to make a delicious lunch all the time and not waste 20 dollars on sweet green. I get so much time in the mornings too. My life got so much better when I stopped commuting.
20 dollar sweet green got me. I do not miss that.
Rising Star
Agencies that let creativity thrive do fine with remote. Creatives can jam however, whenever, wherever we like. We think all hours, it doesn't start and stop at our desks. Even pre-pandemic, we avoided working in the office or took lunch that extended to brainstorms.
Agencies that are bureaucractic, rigid, controlled by resourcing and bean counters and fear their creatives slacking off or running wild, fill creatives' calendar with meetings because that's how non creatives work and keep busy, fear remote. I've encountered instances when brainstorn sessions are booked by PMs 🤣 like creatives can't be expected to brainstorm and come up with ideas on their own before reviews. 🤔🖕🏻
Freelance creatives hired for pitches work remotely all the time and nobody has issues with that. Globally offices tap other offices remotely for pitches and we were fine with that.
Agencies have always felt awkward with old white C suites and their shiny fake smiles, account folks, and creatives.
I don't miss agency culture. I don't miss lame agency parties and Friday drinks in the office. I miss socializing and lunches with people I like, which is typically less than 10 of them.
Rising Star
The best agencies have always been flex and aren't selling wfh wolf tickets but continue to create phony narratives
Bro I already spend my day on the computer doing work — what’s the difference? I’ll be looking at a screen even in an in-person office.
Beats running into coworkers in the break room and discussing the weather.
Rising Star
Yeah. My clients are in other countries, 80% of my teams are in other countries, so Zoom is the dominant medium regardless. And I fly in to see my colleagues a few times a year.
Meanwhile I actually am able to care for my health for the first time in 7 years, while doing the same work, but better.
Like, yes. Absolutely. Zoom forever.
Flexible work is the future. Everything should be measured by the quality of output. If it’s good and on-time, who cares where it happened.
I don’t know if you remember in-person meetings, but they are equally painful plus you can’t go camera off.
I went to the office the other day and found myself going into multiple zoom meetings with clients anyway... 🙃
Rising Star
Semantics kicking y'alls asses. So zoom but with camera off?
Rising Star
Oh you’ll be on zoom everyday still too. :)
Rising Star
☝🏻💯
Rising Star
Dummy this isn’t about wanting to be remote or on zoom or in the office… it’s that it should not and doesn’t not matter where I work from. This isn’t a new concept. While we in advertising pretend like being in a room and planting our asses in an open office desk is essential to creativity, CEOs of billion dollars companies literally write books about how little the matters. Pixar, Nike and Patagonia to name a few have all figured out a company is more profitable and more successful when you eliminate the old fashioned pressure of show up to some dumb office everyday. So what is it we absolutely gain from forcing people to commute and eat terrible sweet green salads each day?
Yes. But I spend most of my time on huddle through slack now. It's become more like gaming. We have natural conversations, it feels like my coworkers are beside me without the distraction of them actually beside me.
Yes. I don't want to work in a physical office ever again, ever. WFH is how I thrive, both professionally and personally. And true, some agencies are rto but some (many?) aren't. Back in November when I accepted the offer at my current agency, I pulled out of the interview process with 3 other agencies, all for fully-remote-for-ever jobs. Actually, that whole job search sesh, I only interviewed with ONE agency in my city (it was a hybrid role) as opposed to 8 others across the country. Only two of those 8 wanted me to relocate, the rest were fully remote. The thing with agency life is you're gonna have your late nights and/or weekend work no matter what, more or less frequently, but it's infinitely better and it affects your life way less if you're in the comfort of your own home and you can... you know... have a decent dinner in the meantime. Tuck your kids to sleep. Breathe. Not have to take an Uber or drive at 11 pm. Stuff like that. As for Zoom being the antithesis of in person meetings - it's not. At some point I was at an agency where most common mortals had to come into the office (for "culture" and "collaboration") while a selected few were remote, and the clients were in different states - so we were on Zoom anyway - with the mandatory echo and weirdness. Oh and I hate Sweet Green - I find it pretentious and unnecessarily expensive.
I'm tired of being on zoom all day. And sometimes nights and weekends. I want to have IRL relationships with my co workers. I want to have happy hours sometimes. It's horrible for visibility on my projects because I can't see what others are doing. It's a lot harder to get face time with senior people. Since this is my first job I feel like I'm really missing out on what I've been looking forward to for years.