@PMs tips on working with limited or incomplete data sets when identifying persona pain points? Assume access to more data/channels or interviews is not available

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Not sure why the question is for PMs only but here’s an idea- depending on what and how much is missing, either drop / impute values and / or make assumptions. Often combining 2-3 variables can give a fairly interesting read of pain points. And if you have qual interviews, cherry on the cake.

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Create personas with what you’ve got
Chart the user journey
Mark the moments that matter
Identify what the desired results are and where they are falling short
Use the data you have, looking at each persona separately, and interpolate the pain points based on the moments that matter and where you feel like the friction is.
Hope that helps

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Thanks, it does!

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