Posted about this last week - and still haven't gotten around to watching Squid Game... but holidays aren't over yet! - Netflix teamed up with Burger King in France, BUT went with KFC in Spain to promote Squid Game S2. Interesting to see that they work with different fast food chains across in proximate markets, instead of having a single exclusive partnership.

What could be the rationale here? Local preferences?

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That would be my guess, local preference. There may be more to it, the numbers worked out better for one or that location was better equipped to handle a promotion. It is interesting to see how it is being brought into a lot of brands. Definitely watch it if you can, it's a very good show!

I would definitely agree with the local preference but this also intrigues me as someone who likes to try new things

I don’t know what kind of monstrosity that is in that picture but I don’t wanna eat it but maybe it’s more popular in Spain am I the only one that hasn’t watched the first squid games and doesn’t get the appeal

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