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I think the industry standard is 2 chats at a time, but I know at a few of my jobs we've been expected to have 3. You just can't help people out nearly as much if you have 3
The average is 2-3, really cant be efficient with more than that.
My chat department was on 3 and they finally moved us to 2 shortly after we started being able to place orders. Thankfully.
Agents here are expected to do 2 to 3 concurrences
2 is the max that i have by default but if queue build up, it is raised to 3, but lately even 4