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You should move the customers yourselves. It's already difficult to attend to annoying customers, imagine if you insist that they don't want to do it.
If the clients want to be cared for properly, they should follow the instructions you are giving them, so I do not agree that you should have to move them.
They should make hybrid customer service agents, I think it's the best strategy.
The networks provide a sense of immediate response and many people feel that it is more direct because they respond faster, if what you tell me happens to them, they should take people directly to the networks, that is, transfer their staff.
I do the same as people, I go straight to the networks I feel that companies pay a lot of attention to their profiles and negative comments, I am a customer service agent but I think we are destined to change from telephones to texts in the networks.
There are many people who prefer writing to talking and emails are not answered quickly, so the most direct and fastest way is to write a complaint on social networks.
I think that if the company has a customer service department, it should be one anyway, that is, we have to evolve towards social networks to satisfy the needs of customers.
Just refer everyone from the social media to contact the customer service line, it's fairly easy to do and it can be someone's entire job if necessary