Reading materials for Snr Strats planning their move up, what’s the one you read that made you go ‘aha’? I’ve read Good To Great and am ploughing through Good Strategy Bad Strategy but need something more marketing-specific to be clearer on how my strategy peers in agencies are thinking and working, and how my non-strat colleagues see the role. For context I’ve worked in agencies for twelve years but been a pure strategist for three, so missed any formal guidance in a lot of the ‘basics’.

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How not to plan, Les Binet and Sarah Carter

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If you’re looking for non social specific stuff:

Building Distinctive Brand Assets, particularly if you’ll be working on upfront brand strategy and brand development, but also relevant if you’ll work on campaigns.

Obviously Awesome if you’ll work on brand positioning. (This book has a tech product angle, not advertising , but still super relevant and one of the most actionable I’ve read on the subject.)

Readings in Account Planning which is a compilation of articles and essays from going back to the origins of planning as a function in agencies through the present.

Brain Surfing, which follows a strategist apprenticing herself with 9 or 10 different strategists around the world. could be fun for you to explore how others think about strat, but also to inspire your own boundary pushing when it comes to approaches.

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