Recent grad trying to break into art directing. I can’t afford portfolio school so I’m resorting to creating a “homemade” portfolio book. I have the graphic design skills, and I am willing to invest a few thousand into creating my book. What advice and resources would you recommend for this endeavor?

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I think your best bet will be to find some sort of mentor to vet your spec ideas. Alternatively try and find a copywriter online to jam with and maybe start working on some of the D&AD + young ones student briefs. But the big thing to focus on will be the ideas. Try and get 4-5 solid pieces and then start trying for an internship or jr role. Make ads with me isn’t a bad option to find writers.

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Thank you! This is super helpful and a great place to start!

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Oh boy. I been in your position. First, have you tried seeing if loans are an option? Perhaps scholarships. Why do I say this. Because you will struggle making a homemade portfolio. And because you want to be an art director, it’s even harder since not only you have to learn how to concept, but design and learn the software. I can tell you from experience that you will spend lots of hours designing one ad only to be told that it has no concept or it doesn’t makes sense. That was my mistake, until I was told sketch the ideas/layout first until the idea is there and then execute. I can go on, but the homemade portfolio option takes longer to get in the industry and requires super discipline and lots of networking. Trust me, you are better off going to school where you can be taught the right way. Where are you located, perhaps there’s an affordable portfolio school near by? Or maybe work for 1 year and save some money to go school. Not trying to scare you, just don’t want you to make the same mistake I did.

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It also gets you networking connections which will make it easier to find a job

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Get Maxine Paetro’s “How to put your book together and get a job in advertising.” It worked for me.

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I’d also add that, doing your research and being dead set on making it into the industry is crucial, and will help ya ensure you make the sacrifices and dedication needed to bust in. Every portfolio school class has a handful of graduates who decide not to go into the creative world- either because they didn’t have the drive or realized a different department is a better / easier fit (and there’s absolutely nothing wrong with that). So whichever path you choose, don’t let anything get in your way.

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