Recently went through 6 rounds of interviews for a role I'm very qualified for. After the final interview with the VP, I was told that the job went to someone else because she "had a little more CPG experience."
After 6+ hours of interviews, and that being the only feedback, does the given reason feel accurate, or just being nice? How likely did I just botch something in the final interview and they're being non-specific?

likeuplifting
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At that stage, it’s more likely that the other candidate had something extra (like a personal connection to the client or someone on the team) than that you were lacking something.

That’s a tough break, I’m sorry to hear about that.

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Oh yeah, that’s often the tie breaker. It’s such a small industry.

Don’t fret on this. Even if that (cpg exp) wasn’t the main reason, I can almost guarantee it’s something that was out of your control

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I know it feels defeating. It most likely wasn’t anything you did.

Keep your chin up, keep at it. You’ll land an even better one soon. 💪🏼

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Thank you!! Eyes and ears are always open :)

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If you got that close, they liked you. They wouldn’t have invested so much time in you otherwise. Tell them you’d like to stay in touch for future positions. Maybe next time you’ll be the one with the X factor!

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