Recruiters, do you think the demand for ACDs is dying? I've been noticing fewer job postings and wondering if ACD is considered another 'managerial' role that more agencies are starting to disregard. Any merit to how I'm seeing this, or am I just overanalyzing?

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It's an interesting thought. I remember learning that ACD is kind of a made-up layer that started in the U.S. but doesn't exist everywhere. Kind of another invented layer that helped build staff while limiting who reaches CD. Like how WK has unranked creatives, below CD. Maybe with the reduction in staff and overall advertising workforce, the ACD title no longer has the same reasons to exist?

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Titles are changing a lot. The normal responsibilities under ACD are moving to other roles. At least that’s what I’ve been seeing. Good reason to double-check what the expectations are and not just look at the job title.

I’m seeing fewer ACD roles posted, too, but I think it’s more consolidation than extinction. Some agencies are folding ACD responsibilities into “Senior” or “Group” titles to cut layers, which makes those openings rarer.

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