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Tighten em up. Always.
It’s hard to judge without seeing the ideas/executions you’re talking about. However, in my opinion it’s always good to have a mix. It’s important to show you can get a message across in ~10 words or less too.
You always need to consider the attention span of the consumer for the content you’re creating. If your lines are going to illicit a TL;DR response, give ‘em a TL;DR headline
Most agencies don’t want to see more than one long copy campaign example, maybe two. I actually got feedback when I was fresh out of school that some CDs wanted to see some long copy examples if I had any (to prove I could write more than a sentence ostensibly), but in general they want to know you can write something that doesn’t need a paragraph of explanation to get. And the best way for them to see that quickly is a print campaign with headlines and tagline only. That said, the work you put in your book should be work you want to make more of, because it’s what you’ll be hired to do.
Simple is better
Even long copy can be tightened. Probably in half and still be good. And probably still be long. Or at lesser long-ish.
they were having a hard time with the executions. And they said my lines needed to be tightened up. Which I understand, but at the same time I think using long copy was the right choice for some of the campaigns. Is this more of a case by case thing? Or are short, tightened up lines something all CDs want to see?
If your long copy was a tight headline, what would it be? I think that’s all they wanted to see. Might even work if you have a campaign with a few long copy pieces and a few headline executions. Would show that the idea has legs.
Even long form can always be tighter. And tighter doesn’t necessarily mean make it short form. One strong word to replace three weak ones, a sentence cut here and there. It takes time and practice to learn what to cut (still working on that myself), but you’ll get there if you’re driven.
Try editing and rewriting your stuff and show them again for more feedback. You’ll start to learn what “tight” copy sounds like and they’ll be impressed you’re taking feedback so well