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A significant amount of professional services at Salesforce is more auxiliary support services (customer success, advisory, vague architecture) that Salesforce will throw in for free for their larger clients. Very few companies actually pay for these kinds of services because quite frankly they're pretty useless to the client and really just serve as a check in on how Salesforce can keep the license money coming in.
This used to be the case but we are doing more complex implementations and relying less on implementation partners. We are pursuing more digital transformation work and moving away from advisory resources.
They chuck it in for free left and right is why
That’s why professional service is small arm of the business, their model is to sell licenses and partners to implement.