Strategy should be the springboard for creative, not a tether.

Strategy should play a supporting role for creative, not dictate it.

The shops putting out the best work have this dynamic right. Most agencies do not.

It's a big reason advertising is so awful today.

like
Posting as :
works at
You are currently posting as works at

This sounds smarter than it actually is

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Guess I'll become a strategist then

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This is not on strategy. Pls rewrite.

likefunny

Strategy should be flexible. And it should work to support the energy of the creative team and to be open minded about how to solve a problem. But it’s also responsible for being effective and sometimes, sometimes the creative team is wrong.

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So you wanna go off strategy, huh?

Do a few that nail what they’re asking for. Then bring alts that do what you wanna do.

likesmarthelpful

What are you considering as “the best work right now”? Work that is cool or work that’s answering the client’s need?

likesmart

This is true! But also… sometimes the client wants marketing that drives their business goals, not just marketing that wins awards. And sometimes those business goals look a lot like programmatic banners 🤷‍♂️

likesmart

Creatives working with the strategists to write the brief should be industry standard.

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The best strategists know when to get out of the way. Most don’t know how, the worst don’t want to.

What agencies are doing it right? Currently in programmatic and looking to get my hands on more content creative strategy. With that being said I want to make the right move.

Related Posts

If anyone needs a referral to KPMG, reach out to me on DM!

likefunny

I am working as a Quality professional (medical devices) with 5 years of quality management system experience. Any idea which companies are hiring for the same now?
My expected CTC is 10 LPA.
Kindly suggest.

like

Hi folks,

I am looking for ReactJS developer role/ frontend developer role
Total experience 2.8 years
Relevant Experience 2.3 years
LWD 5 August
If vacancy available kindly refer me
Thanks

like

I have a in person(online, 4 hours - 4 people) technical interview coming up and I have been practicing my coding for the past 3 weeks. The only thought I've been having is "what if I can't solve the coding question?" I am still fairly new to the software engineer scene and the position is for a level 1 software engineer.
Does it essentially end my chances if at any point I can't solve the question? I mean I will definitely attempt to talk it through, ask question, but no progress in code. 🤷

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Dear Friends, I am looking for an IT Project Manager job. Let me know if you have any opening for this role. Work experience: I have 13years of experience in the IT industry.

Key Skills: Project Management, Customers and stakeholders management, worked on Cloud migration project, worked on new customer transition, Transitioning project to BAU,IT operations

Technical Skills : AWS, Azure, VMware, Windows Server 2012/2016/2019

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Hello Fishes,

Due to some family emergencies, I had to left job. Now I'm desperately looking for a job.

I have 3.6yrs of experience with Infosys Ltd and TCTS Ltd in AWS Cloud technology.

Role:- CloudOps Engineer
Skills :- IAM, EC2, S3, VPC, RDS, CLOUDWATCH.

Looking for immediate joining.
Please find let me know ASAP as I really need it.


Thank you

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McKinsey & Company McKinsey & Company how heavily are you hiring through the end of the year? Pondering when it’s worth throwing my hat into the ring.

like

Hey Fishesh,

Looking for a referral, serving notice period and lwd is 19 oct

YOE: 11
Technology: Power Platform, SharePoint online and on premises, React, SPFx, Migration using Sharegate and Matalogix, Power-shell scripts.

Please DM me for any opportunities

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Pivoting to a PeopleOps role within my company. Looking for recommendations on specific tools/training/knowledge I should request during my transition period. Any suggestions are appreciated!

I’ve looked at similar job descriptions and sample resumes but most of what I’m seeing are soft skills or for specific softwares we don’t use. Seeking something more tangible to request so I can be a prepared, a good resource & also beef up my resume. Thanks!

like

Are there any companies hiring remote rn and willing to take a change on someone looking for a career change? I’m a senior manager in operations, but I just don’t like what I do. Honestly, the money doesn’t speak to me anymore either. I understand I probably need to take a step or two down in level, but I am willing to grind! Thank you!

like

Anyone know a good company that is hiring in Dallas or remote? Looking for consultant, Product/Project Manager, Integration Specialist/developer or similar roles!

like

Hi,

Any idea about the C&SP department in comcast? working culture, WLB and all..

I was selected in Comcast for a developer role.. Will Comcast provide work from home?

so if anyone knows about that please share your thoughts.

like

I have over 12 years in B2B sales/sales management experience along with a graduate degree. I am wanting to shift gears and I am at a point where I can invest time in myself to learn through practical experience. The new industry I am wanting to pursue is real estate investment. I have read all the books but want some hands on experience on the property management side. How could I best leverage my skills for a role in this, and what should my expectations be for negotiation in compensation?

Hello,
I have applied for the position of a consultant at Accenture and am currently ongoing the interview process.
I have successfully cleared the Skill 1 and Skill 2 interview rounds and was now expecting that the next would be the HR round.
I have been mailed that there is there is a third round before the HR round that is going to conducted the next week.
Skill 1: Pure Technical
Skill 2: Semi Technical + Managerial

What you I be expecting in this third round?

I currently working as project coordinator (on-site) for 3 months 10hrs everyday with package $75k, I want to move to remote or hybrid work but I only have 8 months of experience from my previous employer and I have completed my master's in construction management in 2021. Should I stay in my role a bit longer to gain experience or I am not able to find remote or hybrid matching my profile. Your advice and comments are much appreciated.

like

Are there any openings in enterprise profitability team in PWC sdc?

Can any one refer me for python developer or Backend developer role at Verizon. I have 4years of experience in python development and automation

like

Hi Fishes,
It's over a month I had applied for a job post at career portal of accenture and still it is showing your application is under evaluation. My job CID no is C7183481. And now I am unable apply for other job openings too. Can anyone help me to apply for job post also and to know about the status of this applied position.

I am having an experience of 9+ years into analytics domain with hands on exposure to data science and machine learning.
Please can you refer me in your organization for any suitable position.
Thanks in advance.

like

Hello! Would someone here be willing to provide a referral to Prudential Financial?

like

More Posts

Hi! I’ve started Green Card process at my firm. Both me and my spouse are working on an H1B visa. Can I / Should I be including her on my application as a dependent? If not, then what would be her path to Green Card through my status.

like

Folks,

Need your suggestions please,
Have 2 opportunities: 1. Company X- 24.5LPA
2nd: UK onsite from current company, 45K pounds mostly- Visa process in progress, Can't say 100% confirmed for UK movement.
Need to submit resignation in case I need to join Company X. Can you folks suggest which to select? I'm confused.
YOE:7, BA role, Not married

After technical round on an average how many days citiustech take for 2nd round of interview ???

like

Hi fishes,
I am currently serving notice period in HPE and I have 2 offers from
Ciena and Radisys as a senior golang developer. Wanted to know how is the work-life balance in these companies? Anyone have any pointers?

like

How important is seniors/managers setting an example? It seems these people believe they are entitled or privileged at Barclays and morale is suffering as a result.

like

Taylor swift new album

like

Does Accenture IN provided anything in Diwali as a gift or party or bonus ?

funny

Was curious on the status of the border wall: (1) only 5 miles of new new wall built since 2016, (2) being paid for from our military budget and the treasury forfeiture fund, not Mexico. Are you tired of winning yet? 😂😂😂

likefunny

Anyone prepping for the SHRM-CP test? I’m taking a prep course this fall and would love tips or to know if there are any study groups out there!

like
like

Hi all!
I’m thinking of taking the Certified Payroll Professional (CPP) exam. Does this certification make a difference in salary? I am currently a payroll specialist. I want to take my career next level payroll manager to be precise? Any suggestions?
Thanks in advance.

like

Daily tip #2

Beat Burnout by working smarter series

Post Photo
like

Guys, your interpretation of today's townhall. Should we get our hopes up?

For those who joined in December month, did you guys attend the new hire orientation meeting from the office or virtually ?.

like
like

I just started Apple Fitness + and it’s amazing! It really keeps me motivated throughout my whole workout!

I do know peloton offers a similar product. Has anyone tried that?

like

Has anyone faced 221G during USA H1B visa process?

This is my first post being a PRO member! :D

like
like

Has anyone taken a stealth vacation (i.e. went on a trip but didn’t officially take time off)? Did it work out?

like

Additional Posts in Advertising

Now I’m curious.. BEST clients you’ve ever worked with? I’ll start - Disney, Fox theatrical.

like

Like I’m sure many of you, I’m tired of the word “empower.” But the thesaurus isn’t really giving me anything that feels right. Have you seen any unique or more authentic alternatives?

like

How big does an agency have to be to justify a CCO title?

like

How many times a week do you ask yourself why you’re so terrible at advertising and why is it 1 billion?

like

On the job hunt in London and considering a portfolio website. Thoughts on how to manage that with NDAs?

like

Does anyone know what You & Mr. Jones does? Do they have traditional roles at all? What kind of work they make (if any)?

like

Books on human psychology that have affected you. I'll start: influence, sales Bible, on killing.

like

Can we please be done with vertical video? It’s completely opposite the human field of view, looks horrible, no camera other than a cell phone shoots it. Seriously dreading IGTV.

like

anyone use Lunchclub AI?

like

Do anyone know if JPMC does their social (organic and paid) in house?

like

If brands are leaving Facebook in droves because the platform refuses to take down false/misleading information... Why are they still advertising on Fox News?

Post Photo
likefunny

Anyone in-house in the Bay Area and loving it? Where are you working?

like

Looking for senior designers that knows shopper marketing. Please DM with books!

Feelings about project managers? Good, bad, otherwise?

like

Ummm serious question

How many clients/brands should an agency copywriter be working on each week? I'm working on 5-6 per week. Everything from scripts, to rationales, to viewbooks and websites tbh.

I feel like lm working on 10-11 clients a month. Is this normal?

like

Tired of this constant grind and constant layoff situation in NYC. Thinking of making the move to LA. Any thoughts? Yay or nay?

like

Just saw this focus factor ad on CNN and I was speechless. What the actual f*ck?

Post Photo
likefunny

Do I need to be a top performer to get hired client side/tech/etc. as a creative (copywriter)?

My book really isn’t anything special but also wouldn’t mind looking outside the agency world.

like

What is the Netflix employees email format?

like

Working on a long term brand platform, which had the potential to be a really stellar, powerful body of work.

Sadly, it's being driven into the ground so hard by stakeholders that I have no love left for it. It's slowly becoming an embarrassment.

How do you go about this? Do you just swallow your pride and just take the paycheck? Try to fight for it tooth and nail while you still can?

like

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