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Rising Star
This project is a great opportunity.
Chief
This client is brave and they want a Fearless Girl / Like A Girl / Small Business Saturday / Opt Outside /Hungerithm / You’re Not You When You’re Hungry / P&G Moms / Fun Theory / insert Black Pencil winning idea here.
Chief
I think Dovd Real Beauty is from 2004. I feel like it’s been surpassed by Libresse Blood Normal and now Billie razors Built for Womenkind.
Me: whaddya think? A or B
CD: uhhhhh, split the difference ... 🤦♀️ 🙄
CD: Show me those ABs.
“Make it pop.”
“We can fix it in post.”
If we push through the weekend, maybe we can take a weekday off here or there to make the time back.
This year we’ll be on Superbowl
They want to make a splash
Chief
“our timesheets are accurate”
They just need your eyes for 5min
“Look, I’m not being sexist. I have a daughter.”
"We're on a time crunch, so you'll have to work the weekend. No overtime."
Chief
You *are* the father
We’re not pointing fingers but....
“Soup to nuts”
“Love the idea...is there any way we can do it exactly the same way...but with 16% of the budget?”
It's all approved - the client just has to run it past the board.
*sobs in nonprofit*
They want to make a brand spot.
Rising Star
They want something anthemic.
Don’t worry, THIS new client is boring and sane for once.
Brief to the entire agency: "That's an incredible opportunity..."
Chief
“No I don’t mind if you change the font”