The Oscars had a few big movie commercials throughout, but what I found most noticeable was the focus on luxury items. There were multiple Rolex ads and a Tiffany ad, all of which included lengthy celebrity stories like Zendaya and Natalie Portman.

Do you think this is a profitable strategy given how much the ads and placement cost?

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I think the audience is spot on. But I doubt they needed full minute ads tbh.

When you think about the audience, it's spot on

It’s one of the few program spots that makes sense. The length was absolutely a bit much. For Rolex and Tiffany, probably not a bad splurge in the marketing budget.

It is one of their best opportunities to appeal to their target audience, and it's a scenario where a cinematic presentation is going to make a difference. I get why they did it.

I think its a great forum for these types of things, it makes a perfect situation for these types of promotions. I think it was a smart idea from a marketing perspective

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