There are elite groups of jobs/roles/teams in most orgs focused on intellectual horsepower and value generating rumination.

At engineering-first orgs it’s “skunk works”, but non/less technical sides of this “Spec Ops” genre need formality and attention…starting a list (role/team or company).
What examples come to mind?

Often: “Innovation Lab or Growth Lab”
- Ad agency: r/ga Ventures, IPG Media Lab
- Salesforce Ignite, Google Brand Studio
- corporate ventures, Bullish
- Twitter 0-1

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