This is a creative for the Corona X World Surf League. How insanely simple but pure genius? Not to put my own team down, but rarely do our designers think up ideas like this. It makes me wonder if what it takes is design thinking and expertise, or just a great briefing from the client for such work to get produced. Any thoughts?

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Definitely takes both, but I know for a fact that a clear and concise deliverable helps designers really narrow their focus, and then once they're in a zone, that's when they're able to think out of the box and get super unique stuff out.

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I’ll take a contrarian opinion- this is close to great but something is off. The idea is brilliant but the execution isn’t, I’m not a designer so I can only give a lay opinion 🤷🏼‍♀️

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Agree - it’s a great concept tho

I love this. I have to say my first impression was a shark fin and something under the water. But brilliant use of the two main elements.

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I love this! It’s so outside of the box and eye catching

And honestly the surfboard as the lime is instantly recognizable as Corona which is impressive

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Love this! I gaurantee you a ton of though, vision boarding and planning went in to this. These things dont just come from a quick brainstorm. Well done

I love it too, and we have a decent size stable brand and graphics and it feels like they’re phoning it in, in comparison.

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