“We need to be agile” says agency who has 10 layers of approval on every idea.

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And one “do-er”

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Turning radius of an ocean liner.

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I pitched a swift idea that took 4 days in creative and then the client said let’s get it approved with legal. It was a social media post ffs! The moment has gone

funny

Every time I hear a higher up say something about being agile I have to fight back the urge to dart back ‘ be agile? Am I not fuckin Spider-Man’

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My agency was really, really fond of the word “nimble.”

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Be the top person with an MBA!

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Add 10 layers of client feedback for the ones who don’t know how to ad agency

helpful

As someone who joined agency life after 10 years at an actually agile tiny operation client side, its so hard to hold back on actually lecturing my higher ups on how absurd their use of buzzwords like agile are. You would have to tear the whole holding company down to get one project done the way it works on an agile team.

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This DECADES ol’ nugget 😂

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