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Hate to break it to you, but your first salary is more than likely going to be the minimum. In other words, consider this an opportunity to have a job in advertising. But stick around and it will get way better the higher you get. So don't worry about your salary. Just get your foot in the door. Learn from the higher ups. Make cool stuff. The money will come.
^ but don't let the above stop you from trying to negotiate. My biggest regret was not negotiating my first salary. Later I found out I was the lowest paid person at my level. Do your research (Glassdoor, etc.), know the market, and be confident when you have the conversation. The worst they can say is no - they won't rescind the offer just because you asked for more money.
Take $35-45k and move on. There's no negotiating for your first job. You'll make more soon enough.
Whatever you do, never say "Is there any way you could do $xx more...?" ever. The answer to that one is No. It's unlikely you'll truly negotiate your first salary as others said, outside of a few grand just for the principle of it. But if you'd like to engage in that and start learning, I recommend going with much stronger and confident language than a hat-in-hand, "I'm do sorry to bother you" style like you're asking for permission. Research average salaries for your entry level position in your ZIP and if the offer is below that, say/you'd like to have a chat to review the salary and discuss options (they'll know you mean you want more money). Try to speak live about it instead of email, if feasible. It's easier to get denied anything via email as people have less balls to say No in person/over the phone when they actually have to "face" you in the moment. Then say you've looked into it and believe $x more is more in line with the going rate in your market/spin it from there. Practice out loud to yourself in private what you'd say and how. Not just thoughts in your head. Say stuff out loud and see how it feels and sounds when it actually comes out of your mouth. It will help you tremendously IRL so you're less nervous. Good luck and don't expect too much :)
Always always always negotiate. You literally have nothing to lose. Don't go crazy but a couple thousand more than offer. You need the negotiation experience anyway, may as well start now. I have been told no and yes so there is no harm in asking. I typically say something like "I was really hoping for something closer to $XXX given the average yadda yadda yadda" . All of the above is true. Be happy for the opportunity, they aren't going to take the offer back. If anything, they'll admire your guts and professional experience negotiating a salarg. Depending on your job (like mine), negotiating things is part of my every day skill set. If I was interviewing an assistant planner and they were too scared to negotiate their salary, it would make me question if they can negotiate on behalf of a client/agency.
Yeah, still, ask for a few grand more than they offer. The agency might think it's cute that an Intern with no leverage is trying to negotiate, and throw you a $2,000 bone. I got an extra $1,500 for my first job. It's only a couple grand, but two large is two large. You for shit sure won't get anything more if you don't ask for it.
"Thank you for the offer, I'm excited about this opportunity. Is there any way you can do $ XX on the salary?"
Don't push it though-remember that a delicious piece of chocolate probably has more real leverage than you do.
depends on the role. If you're doing account management, it's unlikely you're going to get any higher than the market rate which is no higher than $45k. it was $35K when I started (10 years ago). i now make close to $200k. you'll get there but you'll be under paid for the first 5 years.
on the other hand, if you are a creative and you have an insane book and came from a great school and have a postgraduate degree, then you have more leverage. Think of it this way – if you have skills that are specialized, you're more desirable because they can't just find you anywhere. If you're looking to do general marketing, they can find a dozen other people just like you willing to take that entry-level salary. so just be mindful of that.
Yeah, unfortunately you don't have a lot of leverage. They can find another person with no experience. Your second job will be where you get some power
I strongly disagree. Negotiated higher salary and relocation on all 3 offers I had coming out a year ago. Come prepared with numbers on why you need more. I should say, it helps if you can be prepared to walk away if you don't get what you need.