Advertising

What are the benefits of the “VP” title i.e. VP Creative Director?

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When I was at BBDO, we get executive health services. It’s a one day “retreat” where you get checked from top to bottom—probably to check our sanity for staying in the industry for so long

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Gives your dad something to understand about your job and be proud of

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👆this. I had a VP title years ago and it was meaningless since they handed out SVP and EVP titles like candy.

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Money. That’s it

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That was my title for the past year or so. But I really couldn’t tell you. I’m freelance now, so it really couldn’t have been all that.

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Depends on the agency

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At some agencies it’s seen as a nice recognition for loyalty, or hard work or a special achievement. None of which qualified you for the next real level up, but was worth rewarding in some high profile but otherwise meaningless way.

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But now it doesn’t mean much where I’m at. It just means you’re an “officer” of the company and that you can sign contracts etc.

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It’s supposed to make you warm and fuzzy inside

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We work on cars and I think they get a huge car allowance. But I'm far from VP so idk

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It lets you use caps lock more frequently

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At our agency it unlocks more vacation days, opens you up for the bonus pool, and gives you some other small benefit perks.

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As a VP, you're generally more a part of the "leadership team" and have more say in the direction of the agency as a whole. Well theoretically.

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Ego, mostly.

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