What do account people look for in agencies? Creatives want to work on creative accounts (lol) but with account do you judge based on clients? What makes a position unique for you?

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I want to make the best work of my career. I look for roles where the work or creative leadership inspires me. Where the clients are open to being daring and moving the needle Some of us are about the creative too. Find us, appreciate us, trust us... we’ll fight for you 💪🏽

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The client matters too and the type of work they do. Early on, I always preferred integrated accounts and something in a category I care about. My #1 goal was to avoid being pigeonholed into any type of role or category.

When it comes to my next gig, I’ll ask more about leadership’s philosophy and growth plans. Chemistry with leadership and the team below me will be priority.

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Number one is good people. People who do good work and are motivated, driven, accountable, smart and fun to be around.

Nice clients who empower you to do the job. Look to you for advice and perspective and give a good degree of creative license. Clients who have money to do the things they want and need to do.

So cheesy but the most rewarding part of my job is helping my clients and team make great work and being a part of it, when it all comes together...

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Basically exactly what AD1 above me said. I also do care about the creative. Working on cool projects is as fun for us as it is for you. I also look at team structure.

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