What exactly does a “Chief (or Director) of Innovation” do? I can’t quite wrap my head around how innovation can be taught or managed. I’ve seen a growing number of certificate of innovation from Ivy Leagues but don’t really get it... but maybe I’m a dummy🙃 I’m just envisioning this role like Gavin Belson when he needs moonshots lol

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Posting as :
works at
You are currently posting as works at

Obviously they supervise the team responsible for Innovation. Things don’t innovate by themselves, you need to be certified.

funnylike

Jack shit

likefunny

A better yet question is, what does the head of future and insight of publics Group does? https://www.linkedin.com/in/tomfgoodwin

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Like a prophecy or a shaman? What kind of cult job does he have lol. Btw, his scenario planning skill is horrible. Check out his posts.

what's the difference between being creative and being innovative? this is just the digital version of creative director because most creative directors are far from creative in digital - you have to know your medium.

cool thanks, don't really want to be

funny

It’s an old guy who has aged out of CD or ECD work or flames out of actual client work. But he’s an old white guy so they give him this title as a soft exit. Or maybe he pitched in here and there on stuff or does speaking engagements which is agency PR.
It’s not a real job.

Well, my performance, and that of my team, is measured on our ability to do our jobs well, on time, on budget and client happy. We also interact with other departments a lot so feedback from them is used in reviews.
Managing up? A toooooooonnnnnn. I work with VPs who are CDs, SVPs and such as well as very junior folks.

Talk about the importance of 6-seconds videos. 😒

Hahahaha good one

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