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Hi Fishes, need your guidance. I am having below offers. Please help me to decide.
Publicis Sapient - 16LPA + PWFH
Valuelabs - 18LPA + PWFH
I want to know in terms of Brand value, WLB, career growth, learning opportunity & job security.
*Also is it safe to join service based company with such a high package in respect to my YOE?
My Info:
YOE - 2.3Yrs
CCTC - 7.25LPA
Techstack - Frontend Development (React) College - Tier-3
Any advice on moving from L4 to L5 in Amazon?
Cmon. Look at this guy.
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Comms Planners outline how a message/campaign will be disseminated. Ie on what channels, at what point of the purchase decision process, what the objectives are (awareness, etc), and so forth.
Media Planners build the audiences and elect how a budget will be allocated against those audiences on each platform, what the algorithm should optimize for (clicks, etc).
I see Account people doing that too. I guess plenty of people in this industry aren't that great, and a lot of us think each other are replaceable or that we can do what they do. It's an incredibly weird, political, insecure industry. There's so much insecurity and political bullshit in my agency I daydream about firing people every day.
Sorry, early send...and I think that some agencies have been slow to adapt their creativity to the expansion of messaging opportunities. It also is a discipline that works best in a full-service agency with AOR accounts. Not sure if that's you or not.
OP hard to say without being inside the agency. Generally speaking, I think it's a new discipline, born out of the proliferation of channels, opportunities, technologies, etc.
Many agencies fall down between Strategic Planners and individual channel planning. You need comms planning to bridge that gap,
Fair. I was being a little bit of a jerk. But I think there is so much overlap between the two depts as to render them not sufficiently different. If comms was bringing something truly different I’d be down. But that’s my own experience which I realize is just that.
My agency doesn't have comms planners, but the brand planners and digital strategists typically partner to "do"' our closest version of the comms planning thing. Honestly, I could really see the value in a trained comms planner or would like to get that training myself. I always feel like we're kind of figuring it out as we go, and that everyone only seems alright with that because no one here knows any better.
Comms writes an inspirational objective for media, digital and creative all work towards achieving. Media develops their approach towards achieving it, in concert with the other teams.
The objective is based a current consumer mindset, the desired mindset/response, and the opportunities and/or barriers that lie between.
At my agency Comms also joins in on the creative process with the teams.
Gotcha, thanks DoC!
Comms planning seems useless
Yea comms planning isnt real guys they’re just wannabe brand planners who only get media
Ha. I've won more pitches and upsell work using comms than my agency's entire brand planning group. And I work with creatives to develop ideas more than the media department. I've already declined the offer to move into brand planning, twice.
You all must know some media planners masquerading as comms planners. Too bad.
It's not us vs. you, but most planners make it about that. It's best when you find the insight and we help creatives turn their ideas into powerful and effective campaigns, while upselling capabilities and using our digital & media chops to impress and beat down feedback.
SD2 + Digitas1, I don’t think you guys understand what comms planning actually IS if you think it’s useless. Or, you’ve worked with bad planners Also, show me a good comms planner who wants to move into brand strat? No fucking thanks. The two are completely different.
I guess all we've really determined here is there are bad planners and good planners across all disciplines.
So what’s the diff between a Comms Planner and a Brand Strategist and a Digital Strategist?
Thanks for the insight. Why then does my agency only have media planners and not Comms folks?
It sounds like you’ve got some real 🦕 s as planner chief
Also I see comms planners trying to write creative strategies which are terrible. They don’t realize how brand planners are trained to do it, they think it looks easy so why not them?
@Digitas I transitioned from a digital comms dept to a more brand heavy dept at a diff agency and tbh didn’t see a marked difference in the quality of briefs from one group to the next. But I worked with whipsmart comms planners at my last place who knew what they were doing. I think you’re either good at writing a brief or you’re not.
I’ve seen plenty of overcrowded and circuitous briefs from brand planners that are “trained” for it. Honestly I don’t think paragraphs on paragraphs make the work better. 🤷🏻♀️
👆🏻agreed but I usually see the paragraphs form comms. Guess it differs