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I’m 41 and aggressively paying off my house/debt in case the industry decides for me. But I will stay in as long as I am employed!
I could have stayed. Went for a change. Client side but not sure how long that will be a possibility since my role is in ad ops and many clients outsource that even if they in-house media. My old boss is pushing 60 and still agency side
A lot of people bail before they’re retirement age. If you want to stay in the biz, you can. It’s true that there are layoffs. But I’m 59 and still in the biz. You have to do what’s right for yii
@SCW1 speaks the truth. The reality is that for many folks, they just find another career path more appealing somewhere between 35-50. I have stayed until my late 50’s because I just decided to accept how clients want it to operate, and adapt to the changing flow of the industry. It is not a terribly time efficient industry, and there are a lot of other quirks that could drive you crazy if you let them. On the other hand, the people are smart & can be fun be in the trenches with. Regardless of your position, marketing & marketing services can be a relatively high churn industry.
POV is critical to long term sustainability in almost every career or activity.
Depends on the position and your positioning and frankly gender. If you aren’t in the C suite/Executive committee then 45 forward is the danger zone. If you’re well connected and younger folks don’t see you as the ‘Ok, Boomer’ (despite maybe being an Xer) you can extend the runway a bit albeit probably as a freelancer.
On the average its 50.
27.
I think how long you last/stay is entirely up to you. One of the great things about agencies is that they’re always being pushed to innovate by clients so if that process feels like a slog to you, maybe it’s time to look elsewhere as it can start to feel like “oh, here we go again.” Sometimes it can feel more like shuffling the deck rather than pushing forward. But that seems to be the game. Get on board or hop off the train. But the train isn’t likely to deviate from the track.
I started in the industry at 40. Maybe it depends on your mindset and how tired you are of the business as much as anything else, or at least, in part.
finances make a big difference in the calculation. I had a friend retire in her early 50s because she invested well, but she was still in demand. I know others who’ve done well but still work because why not. Others who can’t afford to retire, ever. Save as much as possible, then when you decide what’s next it will be easier to execute.