What's healthcare advertising really like?
Does the regulation leave room for true creativity?

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Places like Area23, Klick and some other international ones do. Many do not if it’s more pharma and HCP focused rather than DTC.

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I mean how many creative Healthcare ads do you see? Maybe a couple here and there

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It’s also possible that.. we’re not targeting you. My brand reaches millions of impressions so whenever someone says they haven’t heard of it, I say it’s a good thing - it means you probably don’t have that disease or a risk of it

The most important determinant of whether you get to be creative is the people on the internal Review Committee. And there’s no way of knowing, short of asking the team you’re interviewing with - who aren’t super trustworthy in this context, because they’re selling you this job - if they’re a nightmare or collaborative.

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This is definitely helpful, thanks!

Creativity dies in pharma not because of regulation, but because every single layer of approval is comprised of people who have given up.

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Run

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In my experience, not much. Every idea starts off this way and gets watered down by the end

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I work on a healthcare account and we're allowed to push boundaries. It just depends on the client. Look at their past work

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What’s the best healthcare ad you’ve seen?

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Chantix cold turkey

if you do healthcare, try to do consumer unbranded work. i found that to be the most meaningful & creative/

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Thank you for this insight I was looking at it as a cluster so far

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