Whats next from Product Marketing?! I see ppl from sales and product switching to PM and there is nothing wrong with that other than how the market is super saturated with PMs! -- I really dont see where will it be going, I wore different hates like GTM strategy, content creation, sales enablement manager, but now what? #thoughts

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I'm confused about it too. In some ways, I feel like we're seeing the dissolution of marketing expertise and product people are taking over the field. But don't we need expertise from the two fields in order to succeed? I really don't see a place from sales people (or most of them) in the marketing space, but am I just being a gatekeeper?

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