What's the best way to bring a counteroffer to your current employer so that they will match it? Thinking about interviewing somewhere else so I can bring the offer to my current employer for a raise.

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Only do it if you are willing to leave. There is a chance they won't counter and then you're stuck if you don't like the other position. Plus, many managers recognize that counters don't work long term. It will keep someone for 6-12 months, then they are off to their next thing anyway. So they may just tell you Bon Voyage.

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My advice is to ask for the raise first. Worst that happens is they say no. But as others have said, the best raises come with promotions, so I would leverage the counteroffer play with a promotion offer from another agency that you would also be happy at. Realize that your agency might need time to make it happen, or just not willing or able to make it happen, so you have to be willing to go to the offer.

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Ask for a promotion based on the merit of your work.

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So do you recommend just asking for a raise without a counteroffer? Obviously, only if we feel we are worth more and our works shows it. But curious to see what you suggest. I am in the same boat as OP

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There is no good way. Not a wise game.

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As an Associate or Junior, you're probably not getting a raise without a promotion. Focus on doing your job well and growing enough to get a promotion, or find someplace else and go.

Whether or not you "feel" you're worth more is pretty much immaterial. What matters is your Supervisor determining that the quality of your work and professional growth warrant a promotion or a raise.

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Agreeing with SVP here - they'll be less blindsided too and they can't say "you didn't give us a chance" if you ask first.

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Do I get a promotional counteroffer, or do I just need to grow some balls and ask for a promotion based on the merit of my work and not based on a counteroffer?

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Ask for it but know they won't likely give you what you deserve without another offer.

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I once saw this play out in the worst possible way. Coworker had a ridiculously good offer from an agency he didn't want to go to. We offered him a raise, but not even close to matching.

I actually meant the combination of both a raise and a promotion. I've currently been in my position for 2 years and have been the sole analyst for a huge account. I am not a manager, yet do everything a manager would do, including managing myself and other teams (planning, strategy, etc) and dealing with the client on a daily basis. Doesn't seem fair that I've been working a managerial role for 2 years with the title and pay of an associate analyst. Do you have any recommendations on what to do in my situation?

Dangerous game. Agree with SVP; doesn't seem to keep people around long even with a bump, so I typically vote to pass, unless they're amaaazing. Make sure you really want the job you're bluffing with. An internal adjustment is typically "meh" anyway. You'll get a much more substantial bump by leaving.

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