What’s the culture like at Rethink (Toronto), David (Miami or NY), Zulu (Toronto) or GUT (Miami, NY, or Toronto)? Pros and cons of each? All making interesting creative work.

likehelpful
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You want a whole industry report lol. Any other agencies you need?

likefunny

Zulu has great people. Everyone cares about the work and each other. Not everything is perfect but my experience was good.

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Gut is a cult. Sweatshop.

likehelpful

GUT in the US is hasn’t been doing well. Every year, there are a few rounds of layoffs. There are some really amazing people at the Miami office who have been the backbone of the agency.

Now when it comes to leadership, I would say that across all the US offices, they’re not making people want to work at GUT and are floundering about trying to retain business. The creative teams basically don’t get time off.

A lot of people feel demoralized working there.

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Yeah, all true

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I really love the everyday people I get to work with but GUT is the only place that will let go of you for not being a culture fit. So that means getting close to leadership and everyone around you, even if you are introvert.

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FCB NY is the same way

David NY is nice. Toledo is a dude.

likeupliftingfunny

That was Saulo, his ex partner and Madrid's CCO.

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Rethink

Pros: great client roster, nice creative opportunities, independent. Young and fun people!

Cons: terrible compensation/room for growth (operating under a partner group), long long long hours.. also, cult-y

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…the group of partners that own the place

How about you get them to even talk to you first lol

How do you know they haven’t already talked to some of them, Negative Nancy? 🧐

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