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Purpose theory is dying. Stay put.
Not to me.
Work that actually feels meaningful is so rare in advertising. If the opportunity comes along, you should take it!
I don't think 18 months is jumping ship too early, I always personally follow a rule of 1 year unless where I'm working is awful or I recieve a job offer that's too good to refuse. That's just me though.
I jump ship about every year. I honestly have never had anyone question it. Do what is best for you.