Who's using AR? We're talking about implementing it in our next project. Any positive experiences or horror stories to report?

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Snapchat actually has great capabilities in AR

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Augmented Reality can be a powerful tool for interactivity and deeper engagement with experiential work. it has to make sense and be fun for the user and not just a brand logo floating in space.

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No horror stories because the easy to use AR devices just dropped this quarter with the HUD lenses and cameras on glasses.

Before this year AR was just holding up your phone to see museum infotainment, or at home wearing a big expensive gaming helmet you use once or twice.

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AR?

Augmented reality.

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