Whose idea is Michelob ultra courtside? I’ve seen articles crediting Wieden. I’ve seen interviews saying it’s actually McCann and Microsoft’s initiative. I’ve heard people at FCB saying it’s theirs. It’s an excellent idea. But arguing over credit is unbecoming to professional advertising agencies. What’s the real deal?

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It’s FCB New Yolk

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New Yolk, I like it. Now, what can we with that pun. Start an agency?

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It is 100 percent FCB NY

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Fcb NY

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It’s FCB NY. McCann has nothing to do with this.

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It's a NBA/Microsoft project. Nothing new, Google/Manchester United have done something very similar over 5 years ago.

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NBA/Microsoft. Also, it's been done before many times by many leagues. https://www.nytimes.com/2020/05/29/sports/soccer/soccer-zoom-denmark.html

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It’s pretty damn cool

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What is it beyond Zoom and a basketball game? The Scottie Pippen ad for it told me absolutely nothing.

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I’m wondering the same.

So people from FCB are saying FCB. And everybody else is saying Microsoft / McCann. And it’s been done before. It looks like the awards entries will be amusing for the judges when they see the same thing from two different agencies. If it’s been done before it’s not as impressive as I thought. FCB has a long history of bullshitting to get awards so I will assume the Microsoft people are telling the truth

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Let’s make sure the judges of the award shows know this because the posturing for awards at the launch of this to the ad trades has been hard and heavy.

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Technically it’s Microsoft. Michelob sponsored it. FCB named it.

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“Unbecoming of professional agencies?” Are you just now realizing what agencies have become since 2010?

Started the agency game in 15. Well aware it's all trash now, cuz that much is obvious, but for those of us not paying attention before '15, what happened in '10, and what made it good before then? If ya don't mind my asking.

‘ how often do you have a chance to reinvent the watching experience? One of the most ambitious tech experiences ever seen! Bravo to the A.B. team and the relentless team at FCB New York.’—FCB Worldwide Creative Partner’s linked in post. No mention of Microsoft and certainly no mention this has been done before per your links above. But in trade magazine articles, this is credited to Microsoft Teams. And creativity ran a spot for Michelob courtside from Wieden + Kennedy featuring Jimmy Butler.

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