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Hi All!
I am currently a Senior Software Engineer(Backend) with 4 YOE. My current CTC is 21LPA (All Fixed) with additional Yearly bonus. I got a call from Google (Pune/Bangalore/Remote) for Software Engineer - Backend. I have the following doubts but any insights are welcome -
1. Does the lower designation offered make any difference?
2. Kinda ambiguous, but what kind of hike or ballpark pay can I expect?
3. Any similar interviews experiences or focus areas I should prepare for?
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It’s FCB New Yolk
New Yolk, I like it. Now, what can we with that pun. Start an agency?
It is 100 percent FCB NY
Fcb NY
Pro
It’s FCB NY. McCann has nothing to do with this.
It's a NBA/Microsoft project. Nothing new, Google/Manchester United have done something very similar over 5 years ago.
NBA/Microsoft. Also, it's been done before many times by many leagues. https://www.nytimes.com/2020/05/29/sports/soccer/soccer-zoom-denmark.html
Bumping this. Not only was the idea done 6 years ago...adweek’s articles of how it came to be is turning out to be quite hilarious.
Here’s the original article from July - when it happened - chronicalling the nba’s efforts, microsofts partnership and michelob ultras...giveaway promotion.
https://www.adweek.com/brand-marketing/nba-virtual-fan-experience-courtside-seats-microsoft-michelob-ultra/
And now in the midst of award judging and adweek’s cmo week, the AB cmo and FCB cco write their own op-ed to change the story...and zoomed in on the thumbnail to remove the nba logos and BLM messaging, even though they leaned on that heavily for the case study.
https://www.adweek.com/brand-marketing/how-a-whatsapp-message-created-a-foundation-for-michelob-ultras-new-fan-base/
So before we subject ourselves to more posturing because they spent $100k on a case study, read up and don’t be fooled by two minutes of flashy graphics and music.
Chief
FCB has entered the chat
Chief
It’s pretty damn cool
What is it beyond Zoom and a basketball game? The Scottie Pippen ad for it told me absolutely nothing.
I’m wondering the same.
Chief
So people from FCB are saying FCB. And everybody else is saying Microsoft / McCann. And it’s been done before. It looks like the awards entries will be amusing for the judges when they see the same thing from two different agencies. If it’s been done before it’s not as impressive as I thought. FCB has a long history of bullshitting to get awards so I will assume the Microsoft people are telling the truth
Chief
Let’s make sure the judges of the award shows know this because the posturing for awards at the launch of this to the ad trades has been hard and heavy.
Chief
This is getting interesting.
Technically it’s Microsoft. Michelob sponsored it. FCB named it.
Chief
“Unbecoming of professional agencies?” Are you just now realizing what agencies have become since 2010?
Started the agency game in 15. Well aware it's all trash now, cuz that much is obvious, but for those of us not paying attention before '15, what happened in '10, and what made it good before then? If ya don't mind my asking.
Chief
‘ how often do you have a chance to reinvent the watching experience? One of the most ambitious tech experiences ever seen! Bravo to the A.B. team and the relentless team at FCB New York.’—FCB Worldwide Creative Partner’s linked in post. No mention of Microsoft and certainly no mention this has been done before per your links above. But in trade magazine articles, this is credited to Microsoft Teams. And creativity ran a spot for Michelob courtside from Wieden + Kennedy featuring Jimmy Butler.