Is there such thing as a true account role at major branding agencies? Ex. Interbrand, Landor, Pentagram...Sounds like in many cases it’s actually just PM under a different name.
Are the roles at firms like Interbrand and Lippincot analogous to Big 4? I.e. is a director at KPMG or Senior Manager at EY a director/SM at Interbrand? Looking to apply and would appreciate insight.
I’m a strategist interested in branding shops like interbrand. But I hear they aren’t doing well these days since everyone claims to be a brand consultant. Also I’m curious about the work
Any Strategists on here work somewhere like Wolff Olins, Interbrand, Lippincott, Siegel+Gale, Landor, etc.? How do you like it? How is it different from strategy roles at traditional agencies? Thanks!