Account people: how do you articulate your role to friends and family not in ad? ...without referencing Mad Men please

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Client services - liaison between the client and internal team

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Glorified babysitter.

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Dear junior account people, I hope you find real mentors and managers. β€œMiddleman” is why our departments suck and they are going away. Your job is to sell great creative for the agency leads to growth for our clients and the agency. You do that by being a relationship guru in interpreting needs from clients, asking why, tracking process and financials, having empathy (for the agency team and clients), uncovering opportunities for new work, and providing context and information for the teams to do the best work possible. If you don’t feel inspired to drive business that way at your agency, or in general, it’s time to seek training or a new job.

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Those pop ads you hate? I write them!

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Lmao after trying to tell so many people what I do and them not getting it, I’ve settled on saying, β€œI’m the middle man between the client and the ad agency”. Essentially what SAE1 said

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β€œI tweet for a living.” Or... β€œall those influencers you love, I pay them to talk about brands”

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