Agency side to in-house. What percentage in salary bump to expect?

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Sometimes it’s less. Ad kids are spoiled

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Ad kids are spoiled but as someone trying to go the other way, all agencies are offering waaaaaay less than where I’m at

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I just made the move. Lateral but with a large bonus opportunity and better benefits

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Not always a bump...

Depends where in-house is. Bigger brands tend to be generous. Do some research for a number, add 5-10% since everyone counters. Then hopefully they’ll offer what you want.

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