Anyone from the creative side think of switching over to a non-creative role but embarassed about it because it seems like a lot of the non-creatives would love to be a creative?

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Posting as :
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Sounds like you might enjoy strategy

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I'd start by talking to the strategy department. Find someone who you respect and ask them to coffee. Ask them about how they ended up in strategy, what steps you should take, etc. Talk it though with someone who does the work and make sure it's something that you want. (It's a lot more client facing than creative.) If you're already at an agency like mcgarrybowen, one with a robust strategy department, you're in luck. If not, check around. I'm positive you can find someone in that field to sit down with.

BTW- I'm a CW and I love it, but if I had to switch, I'd go strategy, I think.

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I know plenty of creatives who’ve gone that way. Who cares what other people think? But LB1 really nailed it.

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I'd rather go client side or change careers entirely than making that move. I mean no disrespect to the non-creative folks. I actually value their work and feel very grateful for them. Especially because I find doing what they do (and putting up with what they have to put up with) absolutely excruciating.

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I've always wanted to do account.

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Honestly, I couldn't tell you. Some places might be? I don't know what the culture is like at your office. I think you need to do this in steps. At least have a conversation your direct supervisor about it. Ask if there's room to shadow a strategist maybe? Just be careful. You don't want it to sound like you're the kind of unhappy they need to replace ASAP.

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Go to business development and get paid. Creatives need to stop being such pansies and start reaching for the brass ring.

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You will never, ever hurt your career seeking opportunities that get you closer to seeing how finance and business operations works -- take the chance if it interests you. You'll make yourself invaluable if you can bridge the account/creative POV with business side.

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I probably just need motivation to make my book better so I can go to a better shop and do better work. I haven't concepted since portfolio school and i miss it... but I'm lacking motivation to make a better book on my own.. blah

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Ok, thanks LB. I'll ask my supervisor to have coffee this week and casually bring it up.

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I don't want to take the decrease in pay. I think I'm pretty sure I'd have to go back to being entry level

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LB1 why do you say that? A lot of people have commented on my strategic thinking over my writing and I think you and they are right... now how do I go about telling people at work...?

LB1 I'm at one of those consulting agencies so it's already pretty strategy heavy. I was thinking of talking to my manager to see if I can't do both. I honestly feel like my work is pretty light so I may be able to pull it off. Do you think my company might respond negatively to that?

Well, there's nothing wrong with going to the account side or strategy if you think you'd like that better. But if you change your mind down the road, it might be harder to get back.

^why didn't you?

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