{ "media_type": "text", "post_content": "Anyone know of examples of \"ingredient branding\" (e.g. Intel Inside) used in pharma/healthcare?", "post_id": "5bfc6b80997a1c0012deec87", "reply_count": 11, "vote_count": 0, "bowl_id": "5ab3ee57f0c8af001310707f", "bowl_name": "Pharma and Health Advertising" }

Anyone know of examples of "ingredient branding" (e.g. Intel Inside) used in pharma/healthcare?

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Purple pill leverage from Prilosec to Nexium. IO combo products. Contour meter technology inside Medtronic meters.

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Best of luck with that - I’ve pushed clients to try it so many times I’ve lost count. Let us know how it goes!

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Thank you!

Yeah, @strategist1 pretty much has it. For the most part neither consumers nor drs really care that much about the ingredients in the medicine, which of course is counterintuitive. I tried to push this strategy for a portfolio that is very food-conscious but couldn’t get it thru.

HCP's always want to know what the MOA is in my experience. But ultimately both HCPs and consumers are far more interested in outcomes.

Also any of the respiratory category combos of lama Labas or the triple products like Trelegy specifically calls out the three components

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