Are people like bogusky and droga multi millionaires?

How much can I expect to make if I buy in as a minor stake holder and my agency sells?

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Yes, but they also aren’t minor stake holders... they’re founders of multimillion dollar agencies

likeuplifting

Shoot for the stars kid!

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I recall reading an article at the time that said Bogusky walked away with over 300 million when MDC bought CPB.

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Not even close. Lucky if he walked away with $30 million.

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Yes, they are. What you would receive in a “liquidity event” is dependent on your ownership %, the size/profitability of the agency, and the multiple applied. In most deals, they don’t just write you a big check. There’s a down payment and then an earn out based on your results over a 5 year or longer period. Carrot, meet stick.

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Droga owned a 5 storey mansion whilst he was global CCO at Publicis NY.

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They also invest in other initiatives too, not just their agency.

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